It’s probably safe to say that burger chain In-N-Out is a west coast institution. It has legions of fans that will fiercely defend the brand’s food, and the late Anthony Bourdain even called it one of his favorite things to eat in Los Angeles.

Part of In-N-Out’s charm is that it hasn’t changed much; there are no gimmicks or chasing the latest trends in fast food. You won’t find kale, plant-based patties, or fried chicken sandwiches at In-N-Out. There’s also no nostalgia to tap into because it’s still the same burgers, fries, shakes, and soda it’s always been, as has the branding and packaging, for the most part.