Itâs probably safe to say that burger chain In-N-Out is a west coast institution. It has legions of fans that will fiercely defend the brandâs food, and the late Anthony Bourdain even called it one of his favorite things to eat in Los Angeles.
Part of In-N-Outâs charm is that it hasnât changed much; there are no gimmicks or chasing the latest trends in fast food. You wonât find kale, plant-based patties, or fried chicken sandwiches at In-N-Out. Thereâs also no nostalgia to tap into because itâs still the same burgers, fries, shakes, and soda itâs always been, as has the branding and packaging, for the most part.