Thanks in part to decades of stigmatization, cannabis has long been associated with the counterculture and fringes of mainstream society. Many misfits, artists, thinkers, miscreants, and the otherwise too-hip-to-be square have found a connection to the green herb, forming a symbiotic relationship with those individuals shaping cannabis subculture. Weed brings people together, especially those who don’t quite fit in with the mainstream.

Now, as legal markets open up for cannabis and cannabis-derived products, it’s little wonder that some members of the LGBTQ+ community would start ventures in the industry with branding that reflected and celebrated their culture and identity. In some ways, legal cannabis provides an opportunity in a more tolerant and accepting industry than in more traditional and established business environments.