Kiddyummy's Packaging Is Reminiscent Of A Relaxing Inhale And Exhale Cycle
by Chloe Gordon on 06/15/2021 | 2 Minute Read
Kidyummy was created by a mom for moms who want to give their kids natural foods but might not have the time to cook them up. The packaging for the brand is filled with a sense of relaxing adventure, the kind of feeling you get when you're sipping your morning coffee on the front porch after you've walked your dog. If a relaxing exhale could be packaged, I could almost guarantee it would fit perfectly in Kidyummy's branding system designed by xolve branding.
The story began when Mandy became pregnant with her firstborn, Grace. After months of researching nutrition information, she learned that tastes and eating habits are formed during early childhood. Baby brain, their senses and fat cell production are shaped during the first sixth to twelfth month. While natural homemade food may be the best for the little ones, not many parents have the time or energy to prepare the proper meal. That’s why Mandy created Kiddyummy. xolve was commissioned to craft the brand identity and packaging design for the new startup.