Colt 45 is a malt liquor from the United States that the National Brewing Company introduced in early 1963. The classic brand was recently rebranded to continue its evolution towards becoming a drink that people are proud to be holding. Designed by Standard Black, the rebrand is elegant and modern while still supporting the original branding and packaging design elements. With the typography reigning supreme and the red colt remaining on the bottom left of the label, the classics are still there, just in a more modernized approach. A rebrand is never easy to pull off, but I’d argue that this is a rebrand done seemingly effortlessly.
Colt 45 drinkers know who they are, and they know their lager. But for loyal fans everywhere, their brand of choice was in need of an update, and some of its past identity â âWorks Every Timeâ weâre looking at you â did not age well. Colt came to Standard Black with a challenge; refresh the brand, with respect.
