By the first specialty coffee subscription in Brazil known as Moka Club, Barrel Aged coffee has packaging detailed with the most scrumptious handmade type and illustrations. These details reflect both the traditional aspects of the coffee and how deep and developed the coffee itself is. With an almost vintage feeling to the label design, the brand has created a sense as though you’ve discovered something such as coffee, something that’s typically commonplace, can become something remarkably memorable and exclusive.
Moka Clube was the first subscription service for specialty coffees in Brazil, when special coffee was only exported, it was born as a manifest: Brazilian coffee for Brazilians. They roast the best coffees in Brazil, the ones you can’t find in the supermarket. They handshake who produces your coffee, this eye-to-eye relationship is a basic principle at Moka Clube: hunt, roast and sell the real coffee.
This is real coffee. Barrel Aged edition is twice Brazilian, it is coffee + liquor, if you shake it hard it becomes samba. This is an elixir to enjoy in shots without moderation. These are coffees aged in wooden barrels where excellent whiskeys, wines, rum and, of course, cachaça rested before, because nothing is more Brazilian than good coffee and cachaça. The coffees within these packages bring a different point of view, not only being a prize winner amongst heavy hitters, but the different processes of production always deliver that well deserved happy hour feel.
The packaging with handmade letterings and illustrations rescues the tradition of coffee in Brazil, using more colloquial language in the texts and visual reference on the colonial period, rich in ornaments and details. It’s like discovering a special package that had been forgotten for decades in your grandmother’s attic. That’s it, this coffee is a time machine itself, it is a coffee unlike any other coffee you’ve ever tasted, it’s an experience. Opening this can is like stimulating your senses, from contact to aroma and finally the taste.
