ORCA, the Bristol-based creative agency, designed the colorful and disruptive packaging for the whisky seltzer brand Mogul & Dram. Through ORCA’s research, they discovered that 90% of seltzer brand’s primary color is white. To stand out and ditch the trends, they’ve utilized full gradient color on the labels: yellow to orange gradient for the Lemon Infused and pink to magenta for the Grapefruit Infused. The typographic logo is both simple and refined and features a minute droplet in the “g” to represent the whiskey’s dram. Mogul & Dram’s packaging is flawlessly sophisticated while also elevating the seltzer world’s packaging.