Life itself is a paradox. Despite everything we think or say to make life not, everything points back to a contradiction. Paradox, the craft brewery based in Russia, worked with designer Aleksandr Belyaev to produce the brand’s packaging meant to resemble chaos. As ambiguity would have it, the sleek black design is, in my opinion, anything but chaotic. The logo? Yes, it’s disorderly, but the overall design is polished and clean, a paradox within itself. But, if I know one thing, though, it’s that I know nothing: I’ll leave you with that, my paradoxical friends.

The craft brewery Paradox was founded in 2013 in St. Petersburg, Russia. The founders were 4 friends who were united by the desire to create new and interesting beer: one of the founders of craft brewing in Russia, the well-known brewer Vladimir Naumkin.