Funky Buddha Brewery had a big problem. People loved their beer.
OK, so that doesnât sound like much of a problem; we get that. Folks enjoyed cracking open a can of their Floridian hefeweizen after a long workday or sitting on a patio and drinking their Hop Gun IPA. The issue, however, was no one was aware those were brewed by Funky Buddhaâall anyone knew was they liked the beer.
âFrom a shelf perspective, the billboarding on both the cans and the six-packs contributed to the busyness of the space,â said Derek Springston. Derek is the chief creative officer and partner at Moxie Sozo, the agency which led the redesign while collaborating with Funky Buddhaâs internal team. âOur objective was to create a system that didnât lose the brandâs personality but was much more effective in communicating that brand recognition.â