Vicarel, the Denver-based creative studio, is the artist behind the design for the Great Divide Artist Series Can. The two Denver-based names teaming up together was a no-brainer to make the most authentic can on the shelf. The intentionally whimsical illustration style, along with the breezy color palette, inspires effortless daytime sipping, whether you’re lying on the lake or hiking mountains.

Illustrating Denver’s history for the packaging of a local best-selling beer.

Every year Great Divide teams up with a different artist to turn their iconic pale ale can into a work of art.