Independent design agency Pearlfisher has partnered with Wakefern, a food and beverage retailing leader, to transform ShopRite’s household product brand, Paperbird. Allowing space for branding and packaging that is cheerful, free-spirited, and fresh provides a friendly approach to products typically viewed in the opposite light.
Plus, who can deny that bird logo?
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products â Paperbird.
