Who says wine has to be pretentious? Move over, glass bottles. Out of the way, boxed wine. DEFY is out to do exactly thatâdefy the rules and norms associated with traditional wine bottling and labeling.
Taking an appreciation for the metallic hues of a aluminum can, DEFY partnered up with STUDIO AS-CC in order to collaborate on a new, refreshing take on wine packaging. The studio placed notable attention on the recurring motif of a closed fist around a robust bunch of grapes. Alluding to the fact that they do not compromise quality, this symbol serves to further disrupt norms on both the box and label.
