If you ask any design studio or creative agency about predicting what the latest design trends will be for the coming year, most of them will tell you that they loathe trends.
Because they donât follow trends; they set the trends. Theyâre the ones determining what the conversation is and how it should look and feel.
Trying to predict the trends for the upcoming year can feel like a foolâs errandâthatâs part of the deal with creativity in general, right? We want to be shocked and awed while celebrating ingenuity and innovation, feasting our eyes on something weâve never seen before. The power of the next best thing is obvious, but as weâve come to find in an increasingly chaotic world, so are the creature comforts of nostalgia and the sentimental.
