In Welsh, Gwell means “better,” so it only makes sense that wellness brand Gwell would have the one goal of inspiring others to their best, healthiest life.
The female-founded and Black-Owned business aims to enable consumers to live better through what they eat through a healthy balance. With a range of products, from Tea Cookies and Fruit and Nut Bites to Granola Clusters, Gwell’s products are all powered by functional foods so you can snack guilt-free.
Fawziyya Sugai, the brains behind Gwell, was the first-ever recipient of Pop Up Grocer’s Fund. Pop Up Grocer narrowed down candidates to concentrate on BIPOC owned businesses in the CPG sector. But they also wanted to guarantee that the brand that received this grant would benefit from the services given and impact them personally.
