Every day is a celebration thanks to the branding for Felicidad, a bakery that specializes in ready-to-bake cookie dough. The bold yellow utilized throughout the design is warm and approachable while still being visually arresting.

The dots used throughout the packaging are festive and fun without making the brand too youthful. Perhaps the most attractive part of the design is the smile made up of two eyes and a nose, a friendly reminder that sometimes a good cookie can cure a bad day.