A Chocolate For Every Personality With Fellow Creatures
by Shawn Binder on 09/10/2020 | 3 Minute Read
Fellow Creatures is a funky, care-free chocolate brand that utilizes a fun sticker system that leaps off the package and into your sub-conscious. Taking fun color combinations and illustrations, Fellow Creatures is the perfect thing to pass out to your artistic friends with a sweet-tooth. There is literally a character for every personality in your friend group!
The cursive font brings a distinct feeling of timelessness to the brand that avoids modern cliches when it comes to fun packaging.
Fellow Creatures is a vegan, dairy-free chocolate factory based in Scotland. They only use organic ingredients and making creamy milk-less chocolate. We created a unique, friendly, and colourful identity and package design for them that represents the personality of the company and distinguishes it on the market. We used contemporary and brave colour palettes and the layout of the package with organic shapes to support Egle Zvirblyte's amazing characters and illustrations.
The logotype was built up with our unique Fellow Serif font that gives a playful look for the brand. In addition we used Blitz as a contemporary script to compliment the stroke-line details and Walsheim as a playful, but simple body font. The main concept of the logo was to look as much fun as it's possible to have the same visual result that we feel when we eat chocolate. This is Fellow Creatures: a tasty chocolate with beautiful illustrations and a modern and colorful brand. The real synesthesia!
Illustrations: Egle Zvirblyte Photography: Henri Vogt
Pahnke GmbH & Co. KG