TODAY IS THE LAST DAY TO ENTER DIELINE AWARDS 2021

CANTAILS: Beautiful, Ready-To-Drink Cocktails

by Shawn Binder on 08/31/2020 | 2 Minute Read

Fans of drinking in the park, rejoice! These new cocktails in a can are capital C cute! The blend of fonts and the smart decision to make the most identifiable feature of the brand a large c that features illustrations of each flavors work together to create a ready-to-drink cocktail that is visually stimulating. We want to try every one of these unique flavors on a blanket in the sun. 


Cantails was created by brothers Myles and Kit Donneky, who wanted to deliver mixologist-approved cocktails-in-a-can into the retail market. They approached me to redesign their packaging, which needed to be more eye-catching on-shelf, and to create a stronger visual identity.

Working together, we chose an illustrative route which brings to life the products’ quality ingredients and bold flavours.

Introducing a ‘Big C’ identity system and combining it with illustrations and pastel colors that scream flavor. The redesign resulted in the brand being approved by a major supermarket and a huge boost in social media engagement.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Share

Facebook Twitter Email

Recent Jobs

View More Jobs

You may also like