PUMPD: A Beautifully Designed Breast Pump Line

Get pumped for PUMPD. This breast pump line is beautifully designed, utilizing an illustrated milk drop as a baby face to be the hero of the design. The gorgeous purple and beige that create the color-scheme for the product are alluring without being overly feminine. The decision to keep the brand rooted in a mature purple allows for the more youthful elements to feel playful and light-hearted. 

All good things start out new. 

We believe that every new brand deserves the best start in life, just like a sweet new babe.

New Edition’s affordable essentials are specially created for both babies and caregivers. They’re all about making caring for your baby as simple and stress-free as possible, with a sustainable New Zealand designed and manufactured silicone breast pump and sanitizer range.

Marx generated the brand strategy, brand and product naming, brand identity and packaging design. Mat from Think Packaging engineered the Pumpd cardboard box, and Kate Phillips from Citizen crafted the copy. Made with natural formulations, sustainable materials and less packaging, New Edition is deliberate in its efforts to reduce waste, ‘cause new parents have plenty to deal with already.