Chickens are familiar to almost everyone on the planet. The bird, originating in the jungles of Southeast Asia, provides a common and relatively inexpensive protein from its flesh and eggs. And though these fowl are found all over the world, the roosterâs significance varies wildly among different cultures.
In America, some consider it little more than a farmerâs alarm clock or comic arch-nemesis, but it Vietnam, the bird is highly esteemed, and its virtues admired. So when Rice Creative looked to create a new brand identity for Vietnamese craft brewer Rooster Beer, formerly known as Phat Rooster Ales, they turned to the nationâs love of the cockerel.
