Third Wind Distilling Co. Hand Sanitizer Xs Out Germs

What a better visual representation of what you're trying to do with germs than X them out. Thankfully, Third Wind Distilling Co takes this is stride and makes it the hero of the bottle design. Sure, there are nautical elements to the choice, but we all know that big red x is pretty dang eye-catching and applicable right now. 

When the folks at Third Wind Distilling Co. originally reached out to discuss collaborating on branding their new distillery we never expected their first batch to be hand sanitizer. However, it showcased the true flexibility of the packaging system we were creating for their spirits. The brand leverages nautical flags as marks of distinction and for their first release being hand sanitzer the letter “V” of the nautical alphabet meaning “in need of assistance” was the perfect answer.