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Happy Ghost Rum Features A Spritely Character

by Shawn Binder on 07/30/2020 | 1 Minute Read

Finally, a ghost story you won't be afraid of. This beautiful and playful bottle design uses a black gradient that fades into transparency, giving you both a visual cue for a ghost and a gothic feeling. The ghost shape at the bottom of the bottle is the hero of the design, making Happy Ghost the perfect spirit year-round, especially for your next Halloween party. 


It was 1916 when Happy Ghost was seen first, and then he disappeared for a long time. But recently, customers have started noticing him on the shelves of liquor stores.

IDEA: the deep indentation on the bottle bottom can be turned into a character by just adding a pair of eyes to it. The glass decor looks like a dark fog and creates a mystical atmosphere.

Editorial photograph
Editorial photograph
Editorial photograph