For many craft brewers, COVID-19 has presented more than a few challenges, with taprooms across the US shuttering their doors and laying off staff. While sales are up for the Coors and Budweiser’s of the world, craft brewers have had a tougher road to go down, shifting to online sales and curbside pickup.
Earlier this month, Portland, Maine brewery Allagash announced they would start releasing new, year-round drinks to their core line of beers, most of which they fast-tracked because of the pandemic. 70% of their sales come from bars and restaurants, and with restaurants just starting to find their footing again despite a never-ending first wave of COVId-19, the brand knew they needed to expand their offerings to keep up with drinkers looking for lower-alcohol options.

















