Ideen Is Effective Minimal Design
by Shawn Binder on 06/26/2020 | 2 Minute Read
The direct and straight-forward design for Ideën captures the simplicity and minimalism of the Dutch companies it takes cues from. The light blue that brings product elements into focus translates well across all brand collateral. It's a simple design that conveys the idea that home goods don't need frills to be beautiful and effective.
Ideën is a Dutch inspired brand based in Mexico that produces and distributes a wide range of commodities designed for modern life, offering smart living products. tbpmx created a sober and steady brand system inspired in Scandinavian design whilst using all different products as main elements for its communication. To avoid visual distractions, a neutral palette was chosen which lets the materials and products speak for themselves, plus they keep the brand from going completely sober. Hints of orange and blue shades play perfectly with the textures and geometric shapes, as they display the fun and innovative side of Ideën in the packaging universe.