Wild By Nature Seeks To Tame Millennial Anxiety

by Rudy Sanchez on 05/28/2020 | 2 Minute Read

There are a lot of advantages to cannabis tinctures. Dosing is easy, it’s compact enough to carry, and consumption is discrete. Some are put off by the cannabis taste, or the unknown quality of ingredients, while the packaging for some CBD products screams “marijuana,” making them appealing, despite the obvious calming effects. 

Wild by Nature is a line of CBD tinctures that finds inspiration in all things California, from the diverse landscape to the seemingly mellow lifestyle so often associated with Golden State.

All of Wild’s CBD is multi-stage tested and manufactured in GMP and ISO-standard facilities, ensuring that all their USA-sourced and processed CBD extractions are free from harmful heavy metals and pesticides.

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Wild’s white, opaque bottles stylishly protect the tinctures from light and are accented by clean, classic typography with colors based on their flavors. Serene combines CBD with lavender, rose, and hibiscus, represented by a shade of lilac, while Fresh consists of apple and mint with a spearmint green. All said, Wild’s visual language adapts itself well across the product line, including the vape pod pouches, but offers a window of tranquility to consumers.

Editorial photograph
Editorial photograph

Additionally, the bee logo represents a connection to nature and serves as a reminder of the significance of community, brightness, and personal power, as well as the importance of living in harmony and balance with the world, something that should surely keep users buzzing gently throughout their day. The brand is targeting millennials suffering from anxiety, which, even before the coronavirus pandemic, was a generation coming into its own,  fraught with worry and stress over familial responsibilities, financial concerns, and the general angst brought about by modern life. 

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Wild appeals to consumers by focusing on wellness, quality, all-natural ingredients, and attractive packaging, and while no one can quite promise a taste of that California lifestyle-outside of TV and Instagram- it's nice to dream, or at least have a moment of calm.

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Editorial photograph

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