Procter & Gamble To Release A Plastic-Free Deodorant In A Paper Tube

Procter & Gamble, one of the world’s largest consumer goods companies, has announced that it will begin selling two deodorants in plastic-free packaging. 

The announcement, timed for the 50th anniversary of Earth Day, details the roll-out of the new deodorants, part of P&G’s strategy for meeting their sustainability goals, which includes using 100% recycled materials for all packaging and a 50% reduction in the use of virgin plastic by 2030.

Launching in May as a Walmart exclusive, the paper packaging is made from 90% recycled paper and certified by the Forest Stewardship Council (FSC). The rolls feature a “push-up” design and will come in 2 brands and scents, Old Spice “Cedar and Salt” and Secret “Rose and Germanium.” Both varieties are also aluminum-free.

“If we convert just 10 percent of our current deodorant packages to recycled paper or another recyclable material, it could eliminate up to 1.5 million pounds of plastic waste annually,” said Anitra Marsh, Associate Director of Global Sustainability and Brand Communications for P&G Beauty, in the announcement. “This is just one example of how we are trying to make a difference and build a more sustainable future.”

In addition to the new plastic-free deodorants, P&G was a launch partner for the refill delivery service Loop.