A period care brand that cares about the environment! The packaging design for Beije utilizes natural colors and paper packaging to highlight their eco-conscious efforts and the bamboo that creates their products. The illustrations that adorn the packaging are captivating and brings a level of femininity that speaks to it’s consumers.
A new visual identity and packaging for Beije – a direct-to-consumer brand that is hoping to bring some innovation to the femcare market, with its organic bamboo tampons and liners.
As a new startup and a direct-to-consumer brand, Beije has also brought some much-needed product innovation to the femcare market, with its eco-conscious alternatives to tampons and liners, and a more contemporary approach with its branding. Moreover, Beije has offered a cooler and more considered alternative to the dated products found on supermarket shelves, with its sleek packaging!
