While we can chastise most governments for being thoroughly unprepared at the onset of the coronavirus global pandemic, what few could have predicted, however, was the run on toilet paper. Videos of frantic consumers rushing to get their hands of TP are all over the internet, as the panicked purchasing of household staples caught everyoneâfrom manufacturers, retailers, and consumersâoff-guard.
Toilet paper remains an elusive find for most shoppers, despite a general subsiding of frenzied buying, and some companies are trying their best to not only ramp up production to compensate for the hoarding but also trying to inject a bit of sanity and rationality in these trying times.
Toilet paper brand Cottonelle, owned by paper company Kimberly-Clark, has announced a $1 million donation to the United Wayâs efforts against COVID-19 while launching a new campaign urging people to share their panic-purchased stockpiles of toilet paper with their neighbors and to âshare a squareâ if possible. The brand will also donate an additional dollar, up to $100,000, for every tweet displaying generosity and kindness tagged with #ShareASquare.
