Custom Can Design Supports Freelance Designers and Donates To WHO COVID-19 Solidarity Fund

by Rudy Sanchez on 03/27/2020 | 4 Minute Read

Many creatives work as freelancers, which comes with some pretty sweet benefits. You can choose whatever projects you want to work on, set your own schedule, and coordinate your sweatsuits as you see fit.

Of course, having fewer safety nets and relying on a steady stream of work can be a detriment to that freelance life in times of enormous, global-level calamity, like say, a quick-spreading and fatal pandemic. One company is helping out our freelance pals with their latest campaign against COVID-19.

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Eliqs, makers of custom and personalized craft beer cans, typically for special events, has made available for sale custom vessels aimed at supporting the fight against COVID-19 while also providing financial support to freelance designers. Proceeds from the sales of the specially designed cans go to the WHO COVID-19 Solidarity Fund, and sales featuring designs by contributing freelancers get split between the WHO fund and the artist.

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All nine available designs feature recommendations made by experts, such as practicing social distancing, washing hands, or how to recognize symptoms. Besides promoting coronavirus-fighting tips, the labels share little in common visually, reflecting a diverse range of styles, such as Eric Hinkley’s can which found inspiration in early 20th-century morale posters, or Cody Brown’s design mixing patterns and line work with fun type. 

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Brett Wilbanks’ label is modern and funky, while Cat Willett’s design is more organic, featuring flower blossoms and bright rays of color in the background, and Steven Rogers’ label showcases typography to marvelous effect.

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Eliqs’ in-house designers also developed a few exquisite can labels of their own, featuring a gradient and hue-saturated contemporary design, wartime-era propaganda inspired cans, a playful design featuring cartoon viruses, and a parody of Purell's packaging.

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In addition to choosing a label, customers can also choose from several types of beer or hard seltzer for their order. And since you shouldn’t be going out to forage for booze, the Fight Against COVID-19 cans are available for shipping, and while currently limited to the state of California, Eliqs is working on expansion. Their selection of beers so far include a blonde and amber ale, as well as an IPA, all from Absolution Brewing Company, as well as lime-flavored hard seltzer because everyone needs to get that White Claw money after all.

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