Thirst Craft Brings a Touch of Je Ne Sais Quoi to Une Femme Wines
by Andrew Gibbs on 02/11/2020 | 2 Minute Read
Is champagne stuck in the past? Une Femme certainly believes so.
That's why they turned to THE drink specialists in the game for an elegant bubbly that takes inspiration from luxe fashion houses:
"Synonymous with success, steeped in tradition and almost always named after a male founder, you’d be forgiven for thinking the champagne industry is a little stuck in the past. That’s certainly how Jen Pelka, owner of New York and San Francisco-based champagne bar The Riddler, and her brother Zach felt.
The result is Une Femme, and it was up to Thirst Craft to create a brand identity deserving of its pioneering proposition. Inspired by luxury fashion houses and high end brands, Une Femme has a bold yet understated look that feels strong, ambitious, elegant and timeless – celebrating the multi-faceted nature of feminimity."
With 78% of wine in the US bought by women and a steady stream of female producers shaking up the scene, the siblings saw an opportunity for a range of luxury wines made by women for women. A new classic that would bring champagne out of the 18th century while being just as prestigious and just as desirable as the late and greats.
- Agency: Thirst Craft