Featured image for A Minimalist Design and Complicated Printing for Woodker Vodka

A Minimalist Design and Complicated Printing for Woodker Vodka

by Andrew Gibbs on 02/11/2020 | 2 Minute Read

There are some vodkas in this world you would hop on a plane to try. And there are some you want to gaze at in awe.

Woodker, with its complex and tactile printing process, manages to look like PG Branding slapped a piece of bark on every bottle. And yet, even with this element of nature seemingly affixed to every label, they managed to make the packaging feel utterly minimalist:

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"Our team has developed new brand, an authentic Eastern European spirit.

Woodker is a Polish brand, and we’ve noted this fact in the brand name. 'Wódka' is a Polish word for vodka, but you will also find 'wood' in the wording, so the combinatorial was asking for it. Two meanings in one recognizable and memorable word.

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Editorial photograph

Minimalist design and a complicated printing solution helped us to emphasize the premium quality of this product."

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This is high-proof triple-filtered vodka of excellent quality, purified with natural coal filtration. We were inspired by the naturalness of this drink, and we’ve decided to show this nature-based character in the packaging as well. The main dominant of our label is a textured photo of bark. The bark pattern is different for every tree, and our label is also tactile-different from every other brand on the market."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph