You know when you drink too much and you feel like the room is beginning to move? Well with Far From Home, that movement won’t just be because you have one-too-many sips, it will be a result of the augmented reality you’re experiencing. Utilizing a beautiful illustration of a boy on a shore, watching another character row in the river, Far From Home begins building a monochromatic world straight out of a children’s storybook. The hand-written typeface is both charming and alluring, giving the consumer the sense that they’re drinking with a childhood friend.

The beer design is a departure from other beers, who might opt for flashier colors and fonts, but thankfully, Far From Home strikes the perfect balance of technical savvy and childhood nostalgia.

Far From Home is an Augmented Reality Beer.