Hubble Beer Takes You To The Stars
by Shawn Binder on 11/09/2020 | 2 Minute Read
This beer can design takes its inspiration from literature. The detailed illustrations in the dull copper around Hubble, a handcrafted beer, give the design the feeling that the beer is leaping out of an adventure novel. Infusing the visual of hops (which are used to brew beer) alongside stars and UFOs give the brew an intergalactic feel, which is fitting since Hubble is the namesake of the legendary telescope.
The aim of this meta-project was to study a possible relationship with alchemy, illustration and packaging. The can is not treated as a simple package but is conceived as book page in which an entire story of beer, ufos and stars is written. The inspiration comes from ancient prints found on seventeenth-century books, depicting scenes of alchemical transformation, botanical illustrations and fantastic creatures.