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Affinity Creative Group Awakens The Spirit of Alaska With Anchorage Distillery

by Andrew Gibbs on 11/16/2020 | 1 Minute Read

Affinity Creative Group has completely re-imagined the Anchorage Distillery brand beginning with re-establishing its core brand essence. 


Affinity Creative Group completely re-imagined the Anchorage Distillery offering—beginning with re-establishing its brand essence. The goal was to create packaging with a hand-made, customized, and specialty-crafted look and feel that conveys Alaska’s authentic and adventurous spirit.

Affinity’s design solution is a mix of various elements—artisan, organic in feel, and distinctive. The new Anchorage Distillery logo projects authenticity and achieves strong brand registration on a crisp, white, textured label stock. The additional unique engraving of an Alaskan Moose emphasizes a rugged and robust brand spirit.

In addition to Aurora Gin, a range of Vodkas, Roadhouse Rye (a clear un-aged whiskey), and a new, Single Barrel Release, Straight Rye Whiskey, round out the re-launched brand family.

Editorial photograph
Editorial photograph
Editorial photograph

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