Delta Distillers: Funky, Fresh Hard Sodas
by Shawn Binder on 10/06/2020 | 2 Minute Read
We’re loving the funky, fresh design for this line of hard sodas. Utilizing a playful lined illustration of a palm tree holding a disco ball, this hip brand appeals to a younger generation looking for a beautiful alternative to sip by the pool.
Delta Distillers has fun with its color combinations, and this instantly recognizable brand will be a fun addition to your next beach day or socially-distanced BBQ.
With the rising momentum of craft beer in Vietnam, Delta Distillers emerges to offer an alternative to the non-beer and light drinkers. Located in the heart of the Mekong Delta, Delta Distillers artisans are utter perfectionists who strive everyday to craft the best hard sodas made entirely from fresh local ingredients.
Delta Distillers want everybody to join the celebrations, no matter what their drinking habits and preferences may be. As CEO Michael Sakkers says, “We want to create the best drink for all celebrations, regardless of age group or gender.” The brand identity reflects the passion and craftsmanship behind the product, and at the same time inspires a young and cheerful look and feel. Several different illustrations were created to help the brand maintain a fresh and spontaneous personality.
To support their market launch, Delta Distiller’s brand positioning and associated tagline “Delta Distillers created a party where you belong” were developed for the new brand platform.