Eco At Heart's Packaging Is Inspired By The Ocean, Plastic-Free And Zero-Waste
by Rudy Sanchez on 01/12/2020 | 2 Minute Read
An eye-opening trip to Bali motivated founders Stu and Davina to start Eco at Heart, with the goal of providing plastic-free and reusable alternatives. In line with those goals, designer Claire Hartley designed a packaging system that's both free of plastics and zero-waste, using recyclable paper and plant-based inks.
"Eco at Heart create beautifully designed reusable and environmentally-friendly products. A trip to Bali left brand founders Stu and Davina feeling shocked at the amount of plastic-covered beaches they encountered. They later learnt that Indonesia is the second-largest (after China) contributor of pollutants in the ocean and it was evident that single-use plastics, particularly straws – were the most problematic items.
Eco at Heart was born with the mission to boycott plastic and first launched with a range of stainless steel straws. Quickly following with bamboo make-up remover pads and organic cotton produce bags – ensuring every product is reusable. We designed a packaging system that’s plastic-free and zero-waste, using only recyclable papers and plant-based inks.
With the ocean providing the main visual inspiration behind the brand, we took references from the coastline to develop the identity system. I created a series of watermark patterns to convey the organic essence of the business and convey a feeling of calm with soft shapes and natural textures."
- Designer: Claire Hartley
- Photographer: Tara Liondaris