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Eco At Heart's Packaging Is Inspired By The Ocean, Plastic-Free And Zero-Waste

by Rudy Sanchez on 01/12/2020 | 2 Minute Read

An eye-opening trip to Bali motivated founders Stu and Davina to start Eco at Heart, with the goal of providing plastic-free and reusable alternatives. In line with those goals, designer Claire Hartley designed a packaging system that's both free of plastics and zero-waste, using recyclable paper and plant-based inks.

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Editorial photograph
Editorial photograph
Editorial photograph

"Eco at Heart create beautifully designed reusable and environmentally-friendly products. A trip to Bali left brand founders Stu and Davina feeling shocked at the amount of plastic-covered beaches they encountered. They later learnt that Indonesia is the second-largest (after China) contributor of pollutants in the ocean and it was evident that single-use plastics, particularly straws – were the most problematic items.

Editorial photograph
Editorial photograph
Editorial photograph

Eco at Heart was born with the mission to boycott plastic and first launched with a range of stainless steel straws. Quickly following with bamboo make-up remover pads and organic cotton produce bags – ensuring every product is reusable. We designed a packaging system that’s plastic-free and zero-waste, using only recyclable papers and plant-based inks.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

With the ocean providing the main visual inspiration behind the brand, we took references from the coastline to develop the identity system. I created a series of watermark patterns to convey the organic essence of the business and convey a feeling of calm with soft shapes and natural textures."

Editorial photograph
Editorial photograph

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