This Designer Turned Vacation Planning into a Charming Craft Brew Concept

Published

January 28, 2020

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Vancouver based designer Stephanie Faye creates a charming concept for a craft brewery she named “Best Kind”:

“‘Best kind’ is Newfoundland slang for ‘great’, so it seemed only fitting I would name my brewery ‘Best Kind Craft Cider and Beer’. I created several illustrations using photographs of landmarks from each of the places I researched, and tried to create an aesthetic and appeal that would highlight the uniqueness of both the locations and invented drinks. Each can comes with a short description of the place, (assuming these would be sold outside of Newfoundland), to give the buyer context for what they were looking at, as well as a dryness scale to anticipate what they were about to drink.

Ingredients, a scan code, request to recycle, and various other necessities were added on the back side of the can. Overall, this project not only helped me to take a deep dive into the province of Newfoundland, but also gave me the creative freedom to explore a little outside my comfort zone.”

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.