Check Out This Conceptual Water That's Inspired By California's Street Culture

by Natalie Mouradian on 09/25/2019 | 2 Minute Read

ByAllMeans designed this whimsical conceptual packaging for California’s Sparkling Water, a brand that aims to capture the spirit of the beachside towns of Southern California.

Editorial photograph

“If you have ever been to California, you must have noticed how strong the street culture is over there. It is like jumping into a completely different world of mural art, skate parks, and dancers jamming in the streets. Ever wonder how California becomes so saturated with these  interesting and edgy characters? California's Sparkling Waters will open all the secrets for you with their illustrated cans.”

Editorial photograph
Editorial photograph

“This concept showcases three cans of naturally flavoured sparkling water, each of them representing one character typical for the Californian urban scene. These characters became a dominant part of culture and they define recognisability of the state. The concept is meant to empower California’s urban culture and create awareness for those who don’t understand it and would love to know more about it.”

Editorial photograph
Editorial photograph

“California's Sparkling Water introduces not only edgy characters, but edgy flavours as well, according to the type of character. This way California's Sparkling Water manifests that ‘Urban Culture's Got Taste’! It's a taste of ‘Surfers' Sea Salt & Ginger Adventures’, ‘Rollerbladers' Orange & Bubbles Boombox Beats’ and ‘Skaters' Lime & Ice Cubes Curves’. The product line is easily extendable to more cans, edgy flavours and edgy characters to cover Cali's street culture fully.”

Editorial photograph
Editorial photograph

“Each of the tasty looking illustrated cans has a digital trigger embedded, which can be activated through a mobile device. Just like that every can opens up a thorough documentary study of each type of signature characters of California’s street culture.”

Editorial photograph

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