We Love This Cleverly Illustrated Wine Label

by Natalie Mouradian on 09/11/2019 | 1 Minute Read

We love this clever minimal pig-themed take on this wine label.

“Coinciding with the ‘slaughter pig’ festival (November), the Vi Novell is bottled: the first wine of the harvest. A young and fruity wine that invites you to break your shackles. The label has to exude this fresh, transgressing spirit.”

Editorial photograph

“To emphasize the idea of ephemeral wine (limited edition) and fast consumption, each year a new label is proposed. As the festival always revolves around the duality of the pig and the saints, for this edition we propose a sanctified pig."

Editorial photograph

"We looked for an honest image that reflects the ill-mannered and popular personality of the product, which is integrated as a decorative element of the arty by itself. In turn, the dynamism of serial labels creates a bigger impact on the shop shelves.”

Design: Atipus

Designers: Mar De la Llave / Mariano Fiore

Production management: Eduard Duch

Photography: Javier Suárez

Web: http://vinovell.cat/2018, Design and code by Atipus

Project Type: Produced, Commercial Work. Limited edition

Client: Celler Masroig, Spain

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