There was a time not so long ago where if you had to acquire a cannabis smoking implement, you’d have to mosey on down to a somewhat questionable head shop that sold “legal highs,” porno tapes, UV posters and pipes “for tobacco use only.” But that was when weed was still super-duper illegal, and now that cannabis is legally accessible to millions, there’s less of a stigma in both the use of the substance, as well as for high profile designers and agencies to work with cannabis brands and products.

So when 90s gangsta rapper, youth football coach, Martha Stewart BFF, and cannabis entrepreneur Snoop Dog sought out an agency to give his new line of smoking accessories the kind of premium, upscale identity that matches the industrial design of the Famous Brandz bongs, he went to the beloved firm Pentagram.