Drinks Packaging Design Agency Thirst Launches Sister Agency, Hunger

Competition is fierce in the beverage world, whether it's soft drinks, beer, wine, or spirits.

It's in this world where design agency Thirst thrives, creating bold designs that effectively communicate their clients’ brands. Glasgow, Scotland-based Thirst specializes and works with beverages, bringing a “creatively rare, commercially right” ethos to premium and disruptive clients.

Thirst is bringing that same passion and talent to the food industry, starting sister agency Hunger. Launching a separate agency allows Thirst to continue focusing and specializing on beverage brands, but lets them work with equally premium and disruptive food brands.

“We've seen the success of building a specialist team producing creatively rare, commercially right work with Thirst, and wanted to apply that same philosophy to the food industry,”  says co-founder Chris Black. “Hunger has been in the making for the past twelve months, and we’re so excited to launch it with such a strong body of work. We have been working with some exciting and innovative brands in the vegan and sustainable food sector that are launching soon, and we're looking forward to being able to have an impact on the changing needs of the food category.”

The “rare and right” brands Hunger is debuting with include Melt, a CBD-infused ice cream, seasoning brand Rub-A-Dub, Stash, a snack maker, and Txoko, a cured meat and cheesemaker focused on products served socially.

For Melt, Hunger used the ingredients found within each pint for the color palette, creating swirly ribbons that slowly distort towards the bottom, evocative of both smooth, creamy ice cream, and the calming effects of CBD. Likewise, for Rub-A-Dub, bright boxes are splashed with color and ingredients, in much the same way the spice rub shots splash food with flavor.

Stash uses illustrations, color contrasts, and blocky letters to stand out in the ever-crowded snack aisle, because what are we without snacks? Txoko advises their products are “best served socially,” and the black, white, and gold packaging expresses that what’s contained within is worthy of sharing with your best pals. The brand name is cut-out on the outer packaging, with flesh-colored marbled and cured meat on the inner-packaging.

Melissa Preston, previously from Design Bridge, joins Hunger as Design Director, leading the sister agency's creative vision.

“Thirst has always been at the forefront of working with premium and craft drinks brands that are often disruptive by nature," says Preston. "With Hunger, we are attracting similar brands in the food space that are disrupting the broader food category. We are inspired to be part of these new trends in the future of the food industry, and create covetable brands that consumers crave."