JKR Says America Runs On Rosé, Designs Dunkin' Rosé For Cannes Lions

by Bill McCool on 06/20/2019 | 2 Minute Read

It’s Dunkin’?

It’s a can of rosé?

It’s a Cannes of Rosé? How do you even pronounce Cannes?

Also, who fucking cares? Dunkin’ released a can of rosé.

This past week, design and branding agency Jones Knowles Ritchie (JKR) hopped across the pond and attended the 66th annual Cannes Lions International Festival of Creativity where they were awarded the Design Bronze Lion for their work on the Dunkin’ rebrand.

You may have heard a little something about that Dunkin’ rebrand already, I’m sure.

To celebrate the agency’s victory and all things ending with apostrophes or accent marks, JKR designed a supremely limited edition Dunkin’ Rosé (Cannes Rosé, thank you very much) for festival attendees. While the iconic brand has no plans whatsoever to release the Rosé stateside, just remember that Taco Bell makes beer now, and magic does exist in this world.

Editorial photograph

“It’s official, from Canton to Cannes, Dunkin’ is on a first-name basis with the world,” said global chief creative office Tosh Hall at the event. “We’re so proud to be part of a campaign that reflects the deep love so many people have for this American icon. A huge congratulations to the JKR teams across the globe, our partners at Dunkin’, and thank you to Cannes Lions for the honor.”

“Also, here is some rosé,” he added. “We hear you like that sort of thing in France, after all, ‘Vive la France’ translates to ‘please enjoy your cruller and rosé, France.”

OK, he might not have said that. Either way, we want some Dunkin’ Rosé.

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