Announcing Dieline Awards 2019 First Place Winners

by Natalie Mouradian on 05/08/2019 | 11 Minute Read

Dieline Awards began as a way to formally recognize the absolute best in consumer product packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging. Now in its 9th year, it has become the standard which brand owners, consumers, and designers turn to for the best packaging design in the world.

Since its inception, Dieline Awards has handed out a grand total of 397 coveted trophies. While this may sound like a lot, the competition is truly the most competitive in the industry. This year alone, Dieline Awards received nearly 1500 entries from over 20 countries around the world, and only 94 received an award. 

Here are this year's First Place Award Winners.

(You can find our Top Winners here, Second Place Winners here, and our Third Place Winners here.)


Food

First Place: North Farm Rice

Meng Zhang - Australia

Editorial photograph

Every chapter starts with a new page, and each grain of rice has its own story to tell. ‘Wuchang’ Rice is harvested from the fertile soils of China’s Heilongjiang Province - its firm, bright granules are complemented by a rich flavour and high nutrient content.

Case Study

Fresh Food

First Place: Steens Honey Hive

David Trubridge Ltd & Mat Bogust, Think Packaging - New Zealand

Editorial photograph

The goal was to create customised packaging that would attract the attention of high-end shoppers amongst all the black/gold products in an emerging and ultra-competitive Manuka Honey category – just as honey bees are irresistibly drawn to the bright colours of flowers.

Case Study

Dairy

First Place: Coconut Milk by Grinning Face

Leo Burnett Design, Toronto - Canada

Editorial photograph

Grinning Face Coconut Milk is fresh pressed and has only two ingredients: coconut and water, it separates and needs a good shake. We embraced this in our design, using jumbled letters to educate and encourage the consumer to shake it. The simple, white-on-white colour palette reflects the brand’s minimal approach to ingredients.

Case Study

Ready to Eat

First Place: Dunkin'

Jones Knowles Ritchie - United States

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The refreshed identity includes a set of flexible logo expressions which are heroized on the new double-walled paper cups, boldly flexing from DNKN on smaller sizes to full DUNKIN’ on larger sizes and energizing the iconic cup’s badge value in its simplicity, resulting in a positive impact on the environment by replacing the use of Styrofoam cups.

Case Study

Oils and Sauces

First Place: CUAC AOVE

CABELLO X MURE - Spain

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"Cuac" is a brand of organic extra virgin olive oil from the south of Spain in the province of Jaén, the olive grove located in a natural park whose land has been referred to by children as "Finca los Patos" (farm of the ducks) since the reservoirs surrounding the olive grove are full of them.

Case Study

Confectionery

First Place: andSons Chocolatiers

Base Design - United States

Editorial photograph

andSons is a second-generation chocolatier which bridges the gap between old and new, between its European heritage and the inspiration and creativity of LA. We played on the brand’s inherent tensions – tradition and innovation, refinement and generosity, luxury and surprise – to create a timeless and iconic brand with a dynamic packaging system that has endless combinations.

Case Study

Savory Snacks

First Place: Jacob's

Pearlfisher - United Kingdom

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Looking to broaden its appeal as a desirable and modern snacking brand, and to reinstate its iconic status in an increasingly competitive and changing world of savoury snacks, Jacob’s challenged us to create a contemporary visual identity and packaging design to express the brand’s history and love for baking, in order to ultimately achieve a stand out look in a cluttered category.

Case Study

Water

First Place: MAKA

Anagrama - Mexico

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We designed a clean and singular identity focused on distinguishing Maka as an all-Mexican brand. The project started by taking Carlos Merida’s artwork as inspiration. For the icon, we created an abstraction of a tzinitzcan, one of Mexico’s most colorful and beautiful birds.

Case Study

Soft Drinks

First Place: ALVALLE

PepsiCo Design in collaboration with Here Design - United Kingdom

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Handmade using 100% natural Spanish ingredients – and with 25 years of expertise – Alvalle gazpacho has been transformed with a contemporary brand identity and packaging that celebrates the freshness and authenticity of the refreshing drink within.

Case Study

Caffeine

First Place: Dunkin’ Espresso

Jones Knowles Ritchie - United States

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Dunkin’ is a heritage brand with a hugely loyal following in the Northeast (US), looking to signal its transformation into a nationally expanding premier beverage-led, on-the-go brand. A key component of this transformation included the revamp of Dunkin’s Espresso offering, which was neither well-known nor well-regarded by latte drinkers of America.

Case Study

Beer

First Place: Gotlands Bryggeri

Neumeister Strategic Design AB - Sweden

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The new Gotlands Brewery brand identity communicates the quality and local beer craftsmanship, rather than making light of the passion and expertise that is put into the making of these brews. The expression is low-key, but with a high degree of self-esteem that distinguishes these quality brews produced for conscious beer consumers.

Case Study

Wine and Champagne

First Place: Uovo

Denomination - Australia

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Of Italian heritage, Cherubino wanted to call the brand Uovo, Italian for “egg”, to honour the influence this unique vessel gives to these experimental wines. The brief he gave to Denomination was simple: 1. reflect the brand name, and 2. push boundaries.

Case Study

Non-Alcohol

First Place: Small Beer Brew Co.

Kingdom & Sparrow Ltd - United Kingdom

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The balance of modern, minimal processes and well considered craft is what the beer and brand design is rooted in. A clean, functional label, surrounded by a true maker's hand makes a big visual impact and clear statement.

Case Study

Clear Spirits

First Place: MUTI GIN

Janneman Solms - South Africa

Editorial photograph

In South African English, the word "muti" is derived from the Zulu word umuthi, meaning "tree," whose root is -thi. Muti has been fashioned by traditional healers since the dawn of Africa, to soothe the afflictions of our people, from the outlandish to the ordinary. Inspired by botanical remedies and our African tradition, we have expertly crafted this citrus styled gin from only the freshest Umuthi.

Case Study

Dark Spirits

First Place: Luxerose Cocktails

Onfire Design Ltd - New Zealand

Editorial photograph

Packaging the cocktails was an essential part of the project, in conjunction with the client we created a unique set of 3 glass vials which, when chilled, could easily be dispensed at home or in bars. These were contained within a presentation case decorated with a modern, colourful abstract botanical illustration showing various flora and fauna from New Zealand.

Case Study

Recreational

First Place: Session Bong

Session Inc. - United States

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Historically, smoking accessories have been packaged in bubble wrap and brown cardboard. Knowing how cringe-worthy product & packaging designs have been for smoking accessories up until now, our goal from the start has been to create a lifestyle brand that would take a new approach to the industry with an unapologetically modern and de-stigmatized ideal. We wanted to elevate that experience, making the packaging to be as thoughtfully designed as the product itself.

Case Study

Personal Care

First Place: Myro Refillable Plant-Powered Deodorant

Deerfield - United States

Editorial photograph

Deerfield was hired to develop from just the seed of an idea to a full launch—a brand that got consumers rethinking how they "Deodorant"; a category that has seen virtually no innovation with product or packaging design in over 50 years. We started with the name and tagline, "Better Vibes Daily", and the brand assets to differentiate from the expected brandscape of antiperspirants: notoriously harmful yet the go-to for US consumers.

Case Study

Health Care

First Place: Nixit

Designsake Studio - United States

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The challenge in developing Nixit's packaging was to bring a fresh approach to an otherwise considered 'gross' alternative to period products. We also needed to highlight the many benefits of using a menstrual cup while also empowering women to learn more about their bodies and the products they put in themselves on a monthly basis. Our solve included the use of bright colors, clean typography, premium finishes, and straightforward messaging on several of the boxes exterior and interior panels.

Case Study

Cosmetics

First Place: STONEBRICK

ESTABLISHED - United States

Editorial photograph

In designing this new line, Established has developed the first fully customizable makeup range with individual components magnetizing together to create custom collections. For example, individual eyeshadow color bricks magnet onto a choice of base sizes allowing the consumer to create exactly their choice of palette. Lipsticks and face products also magnet together in different and exciting combinations for endless possibilities, collectibility, and fun.

Case Study

Home

First Place: Backdrop

Aruliden - United States

Editorial photograph

Backdrop set out to be transparent, easy-to-use and empowering, so we designed a visual identity to match. From logo to typography to photography style, every aspect of how Backdrop shows up in the world was carefully curated and designed to get the job done. Our graphic and industrial designers worked side-by-side to apply the new identity to Backdrop’s painting tools and packaging and ensure the brand’s IRL experiences measured up to its digital expression.

Case Study

Games and Sports

First Place: Adidas Ultra Boost X

After / Brand Consultants - Peru

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Adidas had an important launch for their shoe line and they put us in charge of the design of the packaging. It was important that it would reflect how special this product was, as well as what was behind the design. Ultra Boost X were sneakers specially designed for women, making them ergonomic for their feet. Since they had special characteristics and to differentiate them from the other Ultra Boost models they decided to put and X in the name.

Case Study

Technology and Self-Promotion

First Place: DATA XMAS

Auriga - Spain

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Each box is designed to be an experience, where the user takes a tour through all the Christmas components. It starts on the cover, where the user is introduced to the subject and continues inside, where data is represented with chocolate. So, we would help them understand the Christmas data because while they are reading the data, they received a positive stimulus, thanks to the power of cocoa.

Case Study

Private Label

First Place: Fish Club Wine

Backbone Branding - Armenia

Editorial photograph

The packaging features stylized depictions of a fish silhouette with beautiful scale patterns. Three types of wines were selected (red, rose and white) and matched carefully with unique fish types. A special technique was used for printing on mirror metallic papers, which are hand-wrapped on the bottle and twisted gently. This is done just enough on the bottles to show the type of wines inside.

Case Study

Luxury

First Place: Steens Honey Hive

David Trubridge Ltd & Mat Bogust, Think Packaging - New Zealand

Editorial photograph

The goal was to create customised packaging that would attract the attention of high-end shoppers amongst all the black/gold products in an emerging and ultra-competitive Manuka Honey category – just as honey bees are irresistibly drawn to the bright colours of flowers. The development process allowed us to challenge the status quo and create an emotional connection with consumers.

Case Study

Limited Edition

First Place: Steens Honey Hive

David Trubridge Ltd & Mat Bogust, Think Packaging - New Zealand

Editorial photograph

The goal was to create customised packaging that would attract the attention of high-end shoppers amongst all the black/gold products in an emerging and ultra-competitive Manuka Honey category – just as honey bees are irresistibly drawn to the bright colours of flowers. The development process allowed us to challenge the status quo and create an emotional connection with consumers.

Case Study

Concept

First Place: Identité

Seymourpowell - United Kingdom

Editorial photograph

Drawing on our global research study into the beauty consumers of tomorrow, Seymourpowell have developed Identité, a brand-new beauty concept that uses AI to curate and deliver bespoke product collections that anticipate your day or week ahead. The app-based, direct-to-consumer subscription service uses algorithms to analyse both big data such as climate and style trends and personal data such as your schedule, exercise patterns and diet. The concept foresees the possibilities opened up by AI-powered beauty and skin care.

Case Study

Multi-Sku

First Place: Cook & Nelson - Gift Hamper

Butcher & Butcher - New Zealand

Editorial photograph

Cook & Nelson are purveyors of the most exciting and exceptional fare crafted by the best artisan producers in the world. They search the globe to discover individuals who share a passion for crafting extraordinary food, exciting new processes and recipes resulting in remarkable unexpected fare. Their brief was to create a gift hamper free of cellophane, gold ribbons, and no sign of a cane wicker basket in sight.

Case Study

Student

First Place: HAHA Dental Positive Paste

Anastasiya Tsirkina - Russian Federation

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This project has become for me a great study of the topic related to body care. Self-love and self-acceptance are eternal and at the same time the most urgent topics of our time. For instance, the body positive movement is now gaining rapid popularity. It transmits the idea that people should be accepting of their own body in all ways. In fact, the truth is that people are ready to take care of themselves more attentively.

Case Study

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