Discreetly Baked, designed by Hired Guns Creative, delivers some seriously beautiful cannabis packaging design complete with contrasting abstract shapes and realistically painted florals and fruit.

For the branding of luxury cannabis brand Discreetly Baked, we were tasked with creating a look that would feature bold, distinctive branding for a diverse line of cannabis products. We wove the brand name throughout the design; all elements come back to the core concepts of being “discreetly baked.” We started with the concept of classical, elegant elements to evoke the idea of an upscale party in a bag, with complementary patterns intended to connect the organic and chemical components of cannabis into one, seamless brand.