When it comes to taking care of your pearly whites, there are endless possibilities to choose from between the plethora of flosses, toothpaste and mouthwashes available. It can be overwhelming, particularly when you start comparing prices, ingredients and flavors.

HAHA Dental Positive, a concept by design student Anastasiya Tsirkina, would eliminate the head-scratching at the store because the design is one-of-a-kind. With a pink background and big ole chompers gracing the cylindrical tube, it’s hard to ignore, especially with their out-of-this-world product names, Moonlight, Illuminate and Space Oddity (because who doesn’t love a good Bowie reference).

Smitten with the package design, we interviewed Tsirkina about the inspiration behind the project.