Leadoff Studio designed a Tyvek pouch as packaging for Ro Healthcare to encourage reuse, rather than being disposed of right away. It is made of recycled material and can be recycled if the user chooses not to keep it. Leadoff estimates that it is a reduction in Ro’s carbon footprint from their original packaging by over 90%.
We designed a pouch that acts as a vessel for Ro to ship any of their prescription types and quantities. The experience of using the pouch feels more like a personal item, and unlike a clinical medical pill bottle or box. Subtlety, discretion, and comfort were key factors in designing the userâs experience, since these contain a prescription that is often personal or private. The pouch was designed with scalability in mind for the growing healthcare start-up, so it could become a canvas for any of the future brands under the Ro umbrella. We designed the pouch so it can be easily returned to Ro for batch recycling.
