The Dieline Awards 2018 - Technology, Media, Office, & Self-Promotion: Temple of Happiness

by Natalie Mouradian on 04/30/2018 | 3 Minute Read

Editorial photograph

Looking to create a meaningful gift symbolizing our data visualization expertise and strong partnership with clients, we designed a Venn diagram-shaped ceramic shaker set to celebrate the centuries-long pairing of salt and pepper, complete with a decoder and hidden message: happiness is life’s greatest healer. Adding a dash (of salt, if you will) to the cipher word “HEIER” makes it “HEALER”—referring to the healing properties of both salt and happiness. On a deeper level, the circular design repeated in the base and shaker shapes also represents the Cantonese symbols for “prosperity” (8) and “joy” (88). Salt and pepper remain staples on tables across Western culture, so inseparable that manners dictate to always pass the pair in unison at meals. Dual elements were applied throughout the rest of the applications—all resulting in 100 limited-edition, functional box sets displaying our versatile creativity and conceptual thought.

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Agency: Column FiveExecutive Creative Director: Josh RitchieCreative Director: Nate ButlerDesigner & Photographer: Andrew EffendyLocation: Irvine, CA

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