The Dieline Awards 2018 – Fresh Food: Carsodo Cured Meat

Published

Carsodo is a brand of cured meat founded in 1895 in Bescanó, a small town of Girona. The purpose of this redesign was to highlight the company’s expertise and create an identity for the brand.

Origin and nostalgia. On these two pillars we built the new image of the brand. Through the origins, we went back to those old charcuteries: walls with white tiles and with tiles decorated with monochrome floral motifs.

The nostalgia took us to those old packaging designs in which the seal, and the brand, were the main and only messages that a product needed to guarantee its quality. It is in this visual brand that we present the character of the label.

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