Transport Yourself With These Playful Scented Candles From Otherland

by Natalie Mouradian on 03/20/2018 | 3 Minute Read

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Red Antler designed the playful branding and packaging for Otherland, a direct-to-consumer scented candle company.“We created a brand identity and packaging system to entice customers' senses since they would not be able to smell the candles prior to ordering.”

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“Custom packaging forms were tailored to the vessel size and placed in a custom shipper. The form is paired it with textured paper stocks, vibrant offset printing, and special finishes like gold foil to create a fun, but premium visual language. The design scales from single packs to 3 pack bundles for 2 unique unboxing experiences.”

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“The inside candle cover of each box is printed with custom artwork that changes seasonally and for special editions. Each box comes with a matchbox that can be personalized as well as an option for a gift card.The candles feature 5 custom die cut shape labels printed on textured paper stock with a gold de-bossed logotype adhered to a matte white vessel. Each candle has a unique color family meant to evoke its name and scent notes. The scent sealing toppers feature a poem in gold foil text against a solid printed color. Each candle's unique artwork is built from the same graphic language and ties the set together as a unified collection.”

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The first special edition package for Valentines Day showcases new inside cover artwork and a custom die-cut gift card. In the near future, the brand will feature special edition candle forms and artist collaborations.”

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Designed By: Red AntlerArt Director: Daniel RendaDesigner: Grace KimIllustrators: Grace Kim, Rachel LevitManufacturer: HL Packaging GroupLocation: Brooklyn, NY

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