JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Transport Yourself With These Playful Scented Candles From Otherland

by Natalie Mouradian on 03/20/2018 | 3 Minute Read

Editorial photograph

Red Antler designed the playful branding and packaging for Otherland, a direct-to-consumer scented candle company.“We created a brand identity and packaging system to entice customers' senses since they would not be able to smell the candles prior to ordering.”

Editorial photograph

“Custom packaging forms were tailored to the vessel size and placed in a custom shipper. The form is paired it with textured paper stocks, vibrant offset printing, and special finishes like gold foil to create a fun, but premium visual language. The design scales from single packs to 3 pack bundles for 2 unique unboxing experiences.”

Editorial photographEditorial photograph

“The inside candle cover of each box is printed with custom artwork that changes seasonally and for special editions. Each box comes with a matchbox that can be personalized as well as an option for a gift card.The candles feature 5 custom die cut shape labels printed on textured paper stock with a gold de-bossed logotype adhered to a matte white vessel. Each candle has a unique color family meant to evoke its name and scent notes. The scent sealing toppers feature a poem in gold foil text against a solid printed color. Each candle's unique artwork is built from the same graphic language and ties the set together as a unified collection.”

Editorial photographEditorial photographEditorial photographEditorial photograph

The first special edition package for Valentines Day showcases new inside cover artwork and a custom die-cut gift card. In the near future, the brand will feature special edition candle forms and artist collaborations.”

Editorial photographEditorial photograph

Designed By: Red AntlerArt Director: Daniel RendaDesigner: Grace KimIllustrators: Grace Kim, Rachel LevitManufacturer: HL Packaging GroupLocation: Brooklyn, NY

You may also like