The Dieline's 2018 Trend Report: Brands Go Hi-Tech
by Natalie Mouradian on 02/27/2018 | 3 Minute Read
With the Virtual Reality (VR) and Augmented Reality (AR) market slated to reach 108 billion by 2021, it’s clear the entertainment industry is already saturated, and the design world isn’t far behind with embracing the trend. Gone are the days when the brands relied on simple QR codes to create interactive packaging elements. Now everyday items from wine labels to paint cans are transforming into immersive storytelling devices through VR and AR, creating a new precedent for high tech brand engagement.
Shoshana Burgett of Xrite says AR will, “bridge the gap between the online and offline worlds. In many ways, AR can serve as the cornerstone for tying the digital and physical brand experiences together.”
Named 'Wine Brand of the Year' by leading US wine industry title Market Watch, 19 Crimes resurrects the stories of historic criminals in an eerie AR narrative that plays right on the bottle label of your wine.
Warby Parker AR App
Eyewear darling Warby Parker has capitalized on iPhone X’s new face mapping feature with an app that recommends frame styles to customers based on a futuristic scan of their faces. As the Verge reports, this is just a step away from “full augmented reality try ons, similar to how Snapchat does its face-mapped lenses.”
Why go through the trouble of assembling that IKEA Ektorp sofa if you’re not sure how it will look in your apartment? Fortunately, IKEA has taken the guesswork out of the equation with its new AR app that lets you see what their catalog of products look like in your home when you scan the interior of your room with IKEA Place. There's even an option to take a photograph that can be saved to your camera roll or shared with friends.
Nintendo is going high tech in a low tech way with the introduction of Labo, a flat-packed cardboard system of interactive controllers that can be assembled around an existing Nintendo Switch. With Labo, you can construct working cardboard robots, pianos, but also fishing poles, motorcycle handles, foot pedals and bird houses.