With the Virtual Reality (VR) and Augmented Reality (AR) market slated to reach 108 billion by 2021, it’s clear the entertainment industry is already saturated, and the design world isn’t far behind with embracing the trend. Gone are the days when the brands relied on simple QR codes to create interactive packaging elements. Now everyday items from wine labels to paint cans are transforming into immersive storytelling devices through VR and AR, creating a new precedent for high tech brand engagement.

Shoshana Burgett of Xrite says AR will, “bridge the gap between the online and offline worlds. In many ways, AR can serve as the cornerstone for tying the digital and physical brand experiences together.”

Named ‘Wine Brand of the Year’ by leading US wine industry title Market Watch, 19 Crimes resurrects the stories of historic criminals in an eerie AR narrative that plays right on the bottle label of your wine.