BLOK has created the fresh, bold packaging for LuvIt, an Indian chocolate brand.
“LuvIt is an Indian youth-oriented chocolate brand. Cocoisms are the brand’s Neapolitan chocolates, designed as a tasting palette of 4 distinct chocolate flavours for the Indian chocolate market. Each flavor with increasing levels of cocoa, i.e milk, semi-sweet, bitter-sweet & dark.”
“The brand strategy was focused on targeting a young adult demographic, that according to consumer insight predominantly consume milk chocolates in India. Our objective was to develop a package design solution that could open up the Indian chocolate market, offering new variations in flavour by generating instant curiosity & excitement among young adults to digress from their conventional consumer behaviour and explore different levels of cocoa content in their chocolate consumption. The brand nomenclature was conceptualised as ‘Cocoisms’, to encourage a playful ritual-like experience with the chocolates. Cocoisms is an initiation for the uninitiated, into the art of cocoa tasting, urging consumers to experiment with varying cocoa levels.”
