Dieline Awards 2017, Dieline Award Winners 2010-2022

The Dieline Awards 2017: Pepsi x Shanghai Fashion Week S/S 2017

by Natalie Mouradian on 05/02/2017 | 3 Minute Read

This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi's "Live for Now" spirit. Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all.